AAPL

Apple Inc. ·Nasdaq Global Select·Technology
302.23 live · 2026-08-12 15:59

Some scores are at the bottom of their range

This score sits at the bottom of the 0–100 range. The underlying calculation was negative, so the displayed value is a floor, not a measurement of zero.

  • Tactical Score: displayed 0, underlying value -32.3
43.2%
Brown Bear Score
73.4%
Business Conviction Score
20.2%
Position Health Score
22.1%
Chase Risk
Daily closes

Daily closes · 1Y (252 sessions) · +31.6% · range 224.90–340.08

The Businesswhat the company reports

Business & cash flow

FCF / assets 27.5%
OCF / assets 31.0%
FCF / revenue 26.8%
Gross margin 48.7%
ROIC 68.7%
Forward P/E 31.8

FCF/assets and OCF/assets are the cash-flow measures Brown Bear's own testing found to survive; FCF/revenue is shown alongside for context. Assets are from the latest annual filing (FY2025).

Price vs Earnings growth

Price has run ahead of forward EPS growth by 22.6pp

Confidence 95.0/100

Takeaway Price has moved further than forward earnings growth currently justifies — worth weighing against the rest of the entry case.

Reported earnings

Next report 2026-10-28 after the close · consensus EPS 2.02

Q3 23 revenue: 81.80bnQ3 23 net income: 19.88bnQ3 23 EPS: 1.26Q3 23 revenue: 89.50bnQ3 23 net income: 22.96bnQ3 23 EPS: 1.45Q3 23Q4 23 revenue: 119.58bnQ4 23 net income: 33.92bnQ4 23 EPS: 2.18Q1 24 revenue: 90.75bnQ1 24 net income: 23.64bnQ1 24 EPS: 1.53Q1 24Q2 24 revenue: 85.78bnQ2 24 net income: 21.45bnQ2 24 EPS: 1.40Q3 24 revenue: 94.93bnQ3 24 net income: 14.74bnQ3 24 EPS: 0.96Q3 24Q4 24 revenue: 124.30bnQ4 24 net income: 36.33bnQ4 24 EPS: 2.40Q1 25 revenue: 95.36bnQ1 25 net income: 24.78bnQ1 25 EPS: 1.65Q1 25Q2 25 revenue: 94.04bnQ2 25 net income: 23.43bnQ2 25 EPS: 1.57Q3 25 revenue: 102.47bnQ3 25 net income: 27.47bnQ3 25 EPS: 1.83Q3 25Q4 25 revenue: 143.76bnQ4 25 net income: 42.10bnQ4 25 EPS: 2.84Q1 26 revenue: 111.18bnQ1 26 net income: 29.58bnQ1 26 EPS: 2.01Q1 26

Revenue Net incomeEPS (GAAP) (0.96–2.84, own scale) Derived Q4

12 quarters to Q1 26. Revenue and net income share one scale, so the gap between them is the margin. The line is GAAP EPS — it spans every quarter shown, where the reported figure only goes back as far as the consensus feed does.

Quarter endingRevenueYoY Net incomeEPS (GAAP) EPS reportedvs consensus Filed
2026-03-28 111.18bn +16.6% 29.58bn 2.01 2.01 +1.1% 2026-05-01
2025-12-27 143.76bn +15.7% 42.10bn 2.84 2.84 +4.2% 2026-01-30
2025-09-27 (derived) 102.47bn +7.9% 27.47bn 1.83 1.85 +2.4% 2025-10-31
2025-06-28 94.04bn +9.6% 23.43bn 1.57 2025-08-01

Earnings response

Typical move around a filing ±4.2%
On an ordinary two days ±1.3% — filings move it 3.2× as much
Direction 6 up, 5 down over 11 filings
Revenue change and price reaction, by quarter
Q4 22 revenue -5.5% year on yearQ4 22 filed 2023-02-03: price +0.6%Q2 23 revenue -2.5% year on yearQ2 23 filed 2023-05-05: price +4.7%Q2 23Q3 23 revenue -1.4% year on yearQ3 23 filed 2023-08-04: price -6.4%Q4 23 revenue +2.1% year on yearQ4 23 filed 2024-02-02: price +0.4%Q4 23Q1 24 revenue -4.3% year on yearQ1 24 filed 2024-05-03: price +5.0%Q2 24 revenue +4.9% year on yearQ2 24 filed 2024-08-02: price -4.2%Q2 24Q4 24 revenue +4.0% year on yearQ4 24 filed 2025-01-31: price -4.0%Q1 25 revenue +5.1% year on yearQ1 25 filed 2025-05-02: price -6.8%Q1 25Q2 25 revenue +9.6% year on yearQ2 25 filed 2025-08-01: price -2.0%Q4 25 revenue +15.7% year on yearQ4 25 filed 2026-01-30: price +4.5%Q4 25Q1 26 revenue +16.6% year on yearQ1 26 filed 2026-05-01: price +2.0%

Revenue up year on year Revenue down Price move around the filing separate scales — a crossing means nothing

Quarter endingFiledRevenue YoY Move around filingNext 20 sessions vs SPY
2026-03-28 2026-05-01 +16.6% +2.0% +8.2%
2025-12-27 2026-01-30 +15.7% +4.5% -0.1%
2025-06-28 2025-08-01 +9.6% -2.0% +11.6%
2025-03-29 2025-05-02 +5.1% -6.8% -3.4%

Share count

Diluted shares over time

Diluted shares Return since the previous filing

Direction Shrinking — shares retired
Diluted shares 14,725.9M as at 2026-03-28
Change over 1 year -2.2%
Change over 3 years -7.1%
Public float $3.25T as at 2025-03-28 (10-K)

The Pricewhat the chart is doingTop ↑

Price Levels

StrategyFair Value Anchor
Reference band 280.80 — 303.76
Protective stop 274.41 (Atr, 6.1% risk)
Support 272.73 (2 touches, 10.8% away)
Resistance 302.81 (0.2% away)

Takeaway The shares are nearer the ceiling than the floor: about 0.2% below 302.81, where sellers have turned up before, and 10.8% above 272.73, where buyers have stepped in before. That floor has held 2 times, which is how it was spotted. If someone bought at today's price and sold if it dropped through the level below, they would be about 6.1% out of pocket. That is all this figure means — an illustration of the risk, not a price to sell at.

Levels are computed from price structure. They describe where the engine locates support and extension — they are not targets, and not advice.

Ichimoku Cloud (Adaptive)

Daily cloudPrice BELOW the cloud | periods 5/14/28 (53% of classic 9/26/52)
LinesTenkan/Kijun BEAR | cloud twist BEAR (fresh down, 1d ago)
Cloud eventFresh down breakout 2d ago
Cloud thickness45% percentile
Chikou spanNot clear of price from 26 periods ago
Weekly cloudPrice INSIDE the weekly cloud (context only, not scored)

Takeaway The stock is trading below its cloud — a shaded band drawn from several of its own moving averages, currently 316.34 to 322.29. Being below it means the medium-term picture is pointing downwards, and that band is the first hurdle it would have to climb back through. Its shorter-term averages agree with that.

Trailing returns

21 days -4.0%
63 days +2.5%
126 days +10.4%
252 days +33.0%
Below 252d high11.1%

Trend context

PositionFar above trend
ExtensionExtended
Trend slopeFlat
Direction of travelConverging back to trend

Takeaway The share price is well above the level its own longer-run trend suggests is fair, and that fair level is going sideways. The gap between the two has been closing. Being stretched this far above trend measures how much room there is to fall back — it does not say the stock will stop rising.

Volatility

State No recent compression
Current band width16.2% of price
Recent tightest12.4% (8 sessions ago, narrower than 40.0% of its history)
Expansion since1.31×
Band 295.18 — 347.26

Takeaway Lately this share price has been swinging around inside a range roughly 16% wide. That is normal for this stock, so there is nothing unusual to read into it either way.

Historical trends

0255075100Share price 274.91–339.792026-06-212026-08-12
Position Health Business Conviction Share price

History begins when the site started recording, not when the company listed, so a short line means a short record and nothing more.

Repair Pathway

  1. Nearest Trigger EMA50 reclaim +2.4% gap is improving · Broadly stable
  2. Trigger 2 Positive 20-day momentum acceleration repair trigger repair engine identifies this as the nearest technical repair catalyst · Broadly stable
  3. Trigger 3 Volume confirmation above 1.2x +0.20x volume confirmation would improve confidence in the pathway · Broadly stable
  4. Trigger 4 MACD bullish crossover secondary repair secondary repair catalyst could add confirmation if the primary trigger develops · Broadly stable
  5. Trigger 5 RSI recovery above 45 +7.8 pts gap is improving · Deteriorating rapidly

Who's Tradingthe flow behind the priceTop ↑

Insider activity

ActivityNo filings in the window
Buy filings0
Sell filings0

Open-market Form 4 purchases and sales over the last 75 days, read from SEC EDGAR Form 4. Grants, option exercises, gifts and shares withheld for tax are excluded — they are compensation mechanics, not a decision to buy or sell. Reported Form 4 activity. Brown Bear tested insider cluster-buying as a return signal and rejected it as era-unstable; shown as fact, not signal.

Volume confirmation

Volume-price trend Below its signal line
Confirmation Marginal

No absorption or distribution event in the recent window.

Takeaway The heaviest trading has been happening on days when the price falls: when large numbers of shares change hands, the price has tended to go down rather than up. That tells you where the weight of trading has been. It does not tell you what happens next, and it is not a signal to sell.

Options Positioning

No binary-event flag

AAPL: no binary-event flag. Near IV 23%, far IV 24% (ratio 0.95), implied move 2.5%.

Implied volatility 23% near (7d) · 24% far (65d)
Term structure 0.95× near/far
Historical volatility 35%
Implied vs historical 0.66×
Implied move ±2.5% by 2026-08-19
Implied move vs ATR 0.40×
Skew Put Skew (1.17×)
Call wall 345.00 (+14.1% away)
Put wall 300.00 (-0.7% away)
Gamma pin 345.00

Takeaway Insuring against a move in this stock costs less for the next few weeks than for the next few months, which is the normal state of affairs and suggests no particular date is worrying anyone. Options traders are positioned for a move of around 2.5% in either direction by 2026-08-19.

Chain as at 2026-08-12. This is a risk read on whether a specific event is being priced — not a directional view.

Context & Methodthe record, and how it was builtTop ↑

Relative Rotation

ImprovingLeadingLaggingWeakeningvs sectorvs SPYsector vs SPYRS-Ratio →RS-Momentum →

Repair Attempt

Rotation health 36.9/100; Negative Rotation.

Rotation health 36.9
Rotation strength 79.6
LegQuadrantRS-RatioRS-Mom
Stock vs sector Lagging 79.9 87.1
Stock vs SPY Lagging 79.3 90.5
Sector vs SPY Leading 113.6 115.9

Direction of travel: South-West / deteriorating rotation

Position only. Brown Bear's RRG redesign programme is closed — five constructions, none beat an appropriate null — so this section describes where the name sits, and is not a signal.

News Headlines

  1. Loading headlines\u2026

Headlines are supplied by third-party feeds and are not written, ranked or interpreted by Brown Bear. They feed no score on this page.

Detailed Scoring

Positive signals

  • Piotroski F-score 6/9 (+15.0)
  • Altman Z-score 11.61 (+10.0)
  • Gross margin quality: 48.7% (+10.5)
  • ROIC quality: 68.7% (+30.0)
  • FCF margin quality: 26.8% (+17.9)
  • Gross margin improving by 2.5 pts (+2.0)
  • ROIC improving by 3.4 pts (+2.0)
  • FCF margin improving by -3.5 pts (+-3.0)
  • High earnings quality (accrual ratio 0.001) (+2.0)
  • Track 1: ADX 30.9 and falling (+4.0)
  • Track 1: relative momentum rank 0.70 (+2.8)
  • Track 1: MACD histogram acceleration 0.29 (+4.0)
  • Track 1: RSI recovery 37.2, 5-day change +1.6 (+1.3)
  • Track 1: EMA50 slope improving 0.1% (+0.3)
  • Track 1: EMA50 support proximity 2.3% (+3.1)
  • Track 1: EMA200 support proximity 7.4% (+1.8)
  • Track 1: Bollinger position 0.14 (+6.9)

Negative signals

  • Underperforming sector over 20 days
  • Track 1: weak MACD histogram (-3.34)
  • Relative strength versus sector deteriorating
  • Track 1: negative 20-day momentum acceleration (-0.18)
  • Track 1: bearish DI spread (-15.5)
  • Track 1: price below EMA20 by 3.9%
  • Track 1: EMA20 slope deteriorating -1.4%
  • Track 1: weak MACD line/signal structure (-5.0)
  • Track 1: MACD slope deteriorating (-5.0)
  • Track 1: weak VPT confirmation (-0.07)
  • Track 1: price below EMA50 by 2.3%

Chase risk is not elevated for this name, so extension penalties are omitted from the negative signals above.