AMZN

Amazon.com, Inc. ·Nasdaq Global Select·Consumer Discretionary
267.31 live · 2026-08-12 15:59
54.9%
Brown Bear Score
61.3%
Business Conviction Score
59.4%
Position Health Score
20.5%
Chase Risk
Daily closes

Daily closes · 1Y (252 sessions) · +20.7% · range 198.79–284.02

The Businesswhat the company reports

Business & cash flow

FCF / assets 0.9%
OCF / assets 17.1%
FCF / revenue 19.5%
Gross margin 50.8%
ROIC 16.6%
Forward P/E 25.9

FCF/assets and OCF/assets are the cash-flow measures Brown Bear's own testing found to survive; FCF/revenue is shown alongside for context. Assets are from the latest annual filing (FY2025).

Price vs Earnings growth

Price has run ahead of forward EPS growth by 36.1pp

Confidence 95.0/100

Takeaway Price has moved further than forward earnings growth currently justifies — worth weighing against the rest of the entry case.

Reported earnings

Next report 2026-10-28 after the close · consensus EPS 2.00

Q2 23 revenue: 134.38bnQ2 23 net income: 6.75bnQ2 23 EPS: 0.65Q3 23 revenue: 143.08bnQ3 23 net income: 9.88bnQ3 23 EPS: 0.94Q3 23Q4 23 revenue: 169.96bnQ4 23 net income: 10.62bnQ4 23 EPS: 1.01Q1 24 revenue: 143.31bnQ1 24 net income: 10.43bnQ1 24 EPS: 0.98Q1 24Q2 24 revenue: 147.98bnQ2 24 net income: 13.48bnQ2 24 EPS: 1.26Q3 24 revenue: 158.88bnQ3 24 net income: 15.33bnQ3 24 EPS: 1.43Q3 24Q4 24 revenue: 187.79bnQ4 24 net income: 20.00bnQ4 24 EPS: 1.87Q1 25 revenue: 155.67bnQ1 25 net income: 17.13bnQ1 25 EPS: 1.59Q1 25Q2 25 revenue: 167.70bnQ2 25 net income: 18.16bnQ2 25 EPS: 1.68Q3 25 revenue: 180.17bnQ3 25 net income: 21.19bnQ3 25 EPS: 1.95Q3 25Q4 25 revenue: 213.39bnQ4 25 net income: 21.19bnQ4 25 EPS: 1.96Q1 26 revenue: 181.52bnQ1 26 net income: 30.25bnQ1 26 EPS: 2.78Q1 26

Revenue Net incomeEPS (GAAP) (0.65–2.78, own scale) Derived Q4

12 quarters to Q1 26. Revenue and net income share one scale, so the gap between them is the margin. The line is GAAP EPS — it spans every quarter shown, where the reported figure only goes back as far as the consensus feed does.

Quarter endingRevenueYoY Net incomeEPS (GAAP) EPS reportedvs consensus Filed
2026-03-31 181.52bn +16.6% 30.25bn 2.78 1.61 -3.5% 2026-04-30
2025-12-31 (derived) 213.39bn +13.6% 21.19bn 1.96 1.61 -3.6% 2026-02-06
2025-09-30 180.17bn +13.4% 21.19bn 1.95 1.95 +21.5% 2025-10-31
2025-06-30 167.70bn +13.3% 18.16bn 1.68 2025-08-01

Earnings response

Typical move around a filing ±7.7%
On an ordinary two days ±1.7% — filings move it 4.6× as much
Direction 6 up, 5 down over 11 filings
Revenue change and price reaction, by quarter
Q3 22 revenue +14.7% year on yearQ3 22 filed 2022-10-28: price -7.7%Q1 23 revenue +9.4% year on yearQ1 23 filed 2023-04-28: price -7.1%Q1 23Q2 23 revenue +10.8% year on yearQ2 23 filed 2023-08-04: price +10.3%Q3 23 revenue +12.6% year on yearQ3 23 filed 2023-10-27: price +11.0%Q3 23Q1 24 revenue +12.5% year on yearQ1 24 filed 2024-05-01: price +5.6%Q2 24 revenue +10.1% year on yearQ2 24 filed 2024-08-02: price -12.5%Q2 24Q3 24 revenue +11.0% year on yearQ3 24 filed 2024-11-01: price +5.0%Q1 25 revenue +8.6% year on yearQ1 25 filed 2025-05-02: price -2.0%Q1 25Q2 25 revenue +13.3% year on yearQ2 25 filed 2025-08-01: price -9.6%Q3 25 revenue +13.4% year on yearQ3 25 filed 2025-10-31: price +14.0%Q3 25Q1 26 revenue +16.6% year on yearQ1 26 filed 2026-04-30: price +2.0%

Revenue up year on year Revenue down Price move around the filing separate scales — a crossing means nothing

Quarter endingFiledRevenue YoY Move around filingNext 20 sessions vs SPY
2026-03-31 2026-04-30 +16.6% +2.0% -7.9%
2025-09-30 2025-10-31 +13.4% +14.0% -7.4%
2025-06-30 2025-08-01 +13.3% -9.6% +5.0%
2025-03-31 2025-05-02 +8.6% -2.0% +4.6%

Share count

Diluted shares over time

Diluted shares Return since the previous filing

Direction Flat — little net change
Diluted shares 10,874.0M as at 2026-03-31
Change over 1 year +0.8%
Change over 3 years +5.1%
Public float $2.12T as at 2025-06-30 (10-K)

The Pricewhat the chart is doingTop ↑

Price Levels

StrategyFair Value Anchor
Reference band 246.49 — 268.62
Protective stop 240.23 (Atr, 6.7% risk)
Support 255.68 (2 touches, 4.5% away)
Resistance 272.76 (2.1% away)

Takeaway The shares are nearer the ceiling than the floor: about 2.1% below 272.76, where sellers have turned up before, and 4.5% above 255.68, where buyers have stepped in before. That floor has held 2 times, which is how it was spotted. If someone bought at today's price and sold if it dropped through the level below, they would be about 6.7% out of pocket. That is all this figure means — an illustration of the risk, not a price to sell at.

Levels are computed from price structure. They describe where the engine locates support and extension — they are not targets, and not advice.

Ichimoku Cloud (Adaptive)

Daily cloudPrice ABOVE the cloud | periods 5/14/28 (53% of classic 9/26/52)
LinesTenkan/Kijun BULL | cloud twist BULL (fresh up, 4d ago)
Cloud thickness32% percentile (thin — little structure to fight through)
Chikou spanAbove price from 26 periods ago
Weekly cloudPrice ABOVE the weekly cloud (context only, not scored)

Takeaway The stock is trading above its cloud — a shaded band drawn from several of its own moving averages, currently 256.68 to 260.99. Being above it means the medium-term picture is pointing upwards, and that band is the first place the stock has recent support if it slips back. Its shorter-term averages agree with that.

Trailing returns

21 days +8.0%
63 days +0.5%
126 days +29.1%
252 days +20.8%
Below 252d high5.9%

Trend context

PositionFar above trend
ExtensionExtended
Trend slopeFlat
Direction of travelDiverging from trend

Takeaway The share price is well above the level its own longer-run trend suggests is fair, and that fair level is going sideways. The gap between the two has been widening. Being stretched this far above trend measures how much room there is to fall back — it does not say the stock will stop rising.

Volatility

State Expanding
Current band width30.5% of price
Recent tightest12.9% (9 sessions ago, narrower than 48.0% of its history)
Expansion since2.37×
Band 216.15 — 293.82

Takeaway Lately this share price has been swinging around inside a range roughly 30% wide. That is normal for this stock, so there is nothing unusual to read into it either way.

Historical trends

0255075100Share price 226.65–284.022026-06-212026-08-12
Position Health Business Conviction Share price

History begins when the site started recording, not when the company listed, so a short line means a short record and nothing more.

Who's Tradingthe flow behind the priceTop ↑

Insider activity

ActivityInsider selling
Buy filings0
Sell filings4
Shares sold1,212,649
Value sold$347.2m
Latest sell2026-08-03
FiledInsiderSharesValue
2026-08-03 Sold Herrington Douglas JCEO Worldwide Amazon Stores 1,000 $278,390
2026-08-03 Sold BEZOS JEFFREY PExecutive Chair 1,209,649 $346,453,514

Open-market Form 4 purchases and sales over the last 75 days, read from SEC EDGAR Form 4. Grants, option exercises, gifts and shares withheld for tax are excluded — they are compensation mechanics, not a decision to buy or sell. Reported Form 4 activity. Brown Bear tested insider cluster-buying as a return signal and rejected it as era-unstable; shown as fact, not signal.

Volume confirmation

Volume-price trend Above its signal line
Confirmation Moderate

No absorption or distribution event in the recent window.

Takeaway More shares change hands on the days this stock rises than on the days it falls. That is what you would expect to see if the rise is being driven by real buying rather than drifting up on a thin market.

Options Positioning

No binary-event flag

AMZN: no binary-event flag. Near IV 28%, far IV 31% (ratio 0.91), implied move 3.1%.

Implied volatility 28% near (7d) · 31% far (65d)
Term structure 0.91× near/far
Historical volatility 65%
Implied vs historical 0.43×
Implied move ±3.1% by 2026-08-19
Implied move vs ATR 0.45×
Skew Flat (1.11×)

Takeaway Insuring against a move in this stock costs less for the next few weeks than for the next few months, which is the normal state of affairs and suggests no particular date is worrying anyone. Options traders are positioned for a move of around 3.1% in either direction by 2026-08-19.

Chain as at 2026-08-12. This is a risk read on whether a specific event is being priced — not a directional view.

Context & Methodthe record, and how it was builtTop ↑

Relative Rotation

ImprovingLeadingLaggingWeakeningvs sectorvs SPYsector vs SPYRS-Ratio →RS-Momentum →

Repair Attempt

Rotation health 91.3/100; Strong Rotation Tailwind.

Rotation health 91.3
Rotation strength 74.2
LegQuadrantRS-RatioRS-Mom
Stock vs sector Weakening 114.2 95.8
Stock vs SPY Leading 115.2 107.8
Sector vs SPY Leading 112.5 121.1

Direction of travel: North-East / strengthening leadership

Position only. Brown Bear's RRG redesign programme is closed — five constructions, none beat an appropriate null — so this section describes where the name sits, and is not a signal.

News Headlines

  1. Loading headlines\u2026

Headlines are supplied by third-party feeds and are not written, ranked or interpreted by Brown Bear. They feed no score on this page.

Detailed Scoring

Positive signals

  • Piotroski F-score 5/9 (+10.0)
  • Altman Z-score 8.51 (+10.0)
  • Insider conviction score (+5.0)
  • Gross margin quality: 50.8% (+11.3)
  • ROIC quality: 16.6% (+9.9)
  • FCF margin quality: 19.5% (+13.0)
  • High earnings quality (accrual ratio -0.076) (+5.0)
  • Relative Strength 6.5% vs sector: OUTPERFORMING (+10.0)
  • Track 1: MACD histogram state (2.18) (+8.0)
  • Track 1: relative strength trend improving (+5.0)
  • Track 1: bullish DI spread 29.5 (+8.0)
  • Track 1: ADX 30.6 and flat (+6.0)
  • Track 1: relative momentum rank 0.60 (+1.7)
  • Track 1: EMA20 reclaim distance 2.8% (+5.7)
  • Track 1: EMA20 slope improving 3.3% (+5.0)
  • Track 1: positive MACD regime (+3.0)
  • Track 1: MACD line/signal repair quality (+8.0)
  • Track 1: MACD slope improving (+5.0)
  • Track 1: RSI recovery 68.1, 5-day change +6.4 (+1.3)
  • Track 1: VPT strength 0.19 (+3.9)
  • Track 1: price above EMA50 by 5.8% (+3.6)
  • Track 1: EMA50 slope improving 3.7% (+3.0)
  • Track 1: EMA50 support proximity 5.8% (+0.2)
  • Track 1: Bollinger position 0.66 (+2.7)

Negative signals

  • Track 1: weak volume confirmation (0.60x average)
  • Track 1: MACD histogram deteriorating (-2.44)

Chase risk is not elevated for this name, so extension penalties are omitted from the negative signals above.