BKNG

Booking Holdings Inc. ·Nasdaq Global Select·Consumer Discretionary
212.27 live · 2026-08-12 15:59
92.2%
Brown Bear Score
93.6%
Business Conviction Score
73.8%
Position Health Score
43.9%
Chase Risk
Daily closes

Daily closes · 1Y (252 sessions) · -2.8% · range 154.13–228.83

The Businesswhat the company reports

Business & cash flow

FCF / assets 31.1%
OCF / assets 32.2%
FCF / revenue 35.0%
Gross margin 87.2%
ROIC 67.2%
Forward P/E 17.1

FCF/assets and OCF/assets are the cash-flow measures Brown Bear's own testing found to survive; FCF/revenue is shown alongside for context. Assets are from the latest annual filing (FY2025).

Price vs Earnings growth

Forward EPS growth has outpaced trailing price return by +40.4pp

Confidence 95.0/100

Takeaway Earnings growth is outpacing price — consistent with the stock not yet fully reflecting its improving forward estimates.

Reported earnings

Next report 2026-10-26 after the close · consensus EPS 4.58

Q2 23 revenue: 5.46bnQ3 23 revenue: 7.34bnQ3 23Q4 23 revenue: 4.78bnQ1 24 revenue: 4.42bnQ1 24Q2 24 revenue: 5.86bnQ3 24 revenue: 7.99bnQ3 24Q4 24 revenue: 5.47bnQ1 25 revenue: 4.76bnQ1 25Q2 25 revenue: 6.80bnQ3 25 revenue: 9.01bnQ3 25Q4 25 revenue: 6.35bnQ1 26 revenue: 5.53bnQ1 26

Revenue Derived Q4

12 quarters to Q1 26. Revenue and net income share one scale, so the gap between them is the margin.

Quarter endingRevenueYoY Net incomeEPS (GAAP) EPS reportedvs consensus Filed
2026-03-31 5.53bn +16.2% 1.14 +3.6% 2026-04-28
2025-12-31 (derived) 6.35bn +16.0% 1.95 -1.3% 2026-02-18
2025-09-30 9.01bn +12.7% 3.98 +2.0% 2025-10-28
2025-06-30 6.80bn +16.0% 2025-07-29

Earnings response

Typical move around a filing ±3.4%
On an ordinary two days ±1.6% — filings move it 2.1× as much
Direction 5 up, 6 down over 11 filings
Revenue change and price reaction, by quarter
Q3 22 revenue +29.4% year on yearQ3 22 filed 2022-11-02: price -3.4%Q1 23 revenue +40.2% year on yearQ1 23 filed 2023-05-04: price -2.9%Q1 23Q2 23 revenue +27.2% year on yearQ2 23 filed 2023-08-03: price +6.2%Q3 23 revenue +21.3% year on yearQ3 23 filed 2023-11-02: price +3.3%Q3 23Q1 24 revenue +16.9% year on yearQ1 24 filed 2024-05-02: price +4.7%Q2 24 revenue +7.3% year on yearQ2 24 filed 2024-08-01: price -10.4%Q2 24Q3 24 revenue +8.9% year on yearQ3 24 filed 2024-10-30: price +5.6%Q1 25 revenue +7.9% year on yearQ1 25 filed 2025-04-29: price +4.3%Q1 25Q2 25 revenue +16.0% year on yearQ2 25 filed 2025-07-29: price -1.2%Q3 25 revenue +12.7% year on yearQ3 25 filed 2025-10-28: price -3.4%Q3 25Q1 26 revenue +16.2% year on yearQ1 26 filed 2026-04-28: price -2.0%

Revenue up year on year Revenue down Price move around the filing separate scales — a crossing means nothing

Quarter endingFiledRevenue YoY Move around filingNext 20 sessions vs SPY
2026-03-31 2026-04-28 +16.2% -2.0% -8.4%
2025-09-30 2025-10-28 +12.7% -3.4% -2.1%
2025-06-30 2025-07-29 +16.0% -1.2% -1.9%
2025-03-31 2025-04-29 +7.9% +4.3% +1.5%

Share count

Diluted shares over time

Diluted shares Return since the previous filing

Direction Shrinking — shares retired
Diluted shares 794.0M as at 2026-03-31
Change over 1 year -4.0%
Change over 3 years -16.4%
Public float $187.40bn as at 2025-06-30 (10-K)

Counts are restated for the 25:1 split of 2026-04-06, which would otherwise read as a share issuance.

The Pricewhat the chart is doingTop ↑

Price Levels

StrategyAt Support Zone
Reference band 190.63 — 190.63
Protective stop 172.61 (Atr, 9.4% risk)
Support 175.24 (3 touches, 21.1% away)
Resistance (— away)

Takeaway The shares are about 21.1% above 175.24, a price buyers have stepped in at before. There is no ceiling to point to, because the stock is trading where it has not traded before and nobody has sold it at these levels. That floor has held 3 times, which is how it was spotted. If someone bought at today's price and sold if it dropped through the level below, they would be about 9.4% out of pocket. That is all this figure means — an illustration of the risk, not a price to sell at.

Levels are computed from price structure. They describe where the engine locates support and extension — they are not targets, and not advice.

Ichimoku Cloud (Adaptive)

Daily cloudPrice ABOVE the cloud | periods 6/17/34 (65% of classic 9/26/52)
LinesTenkan/Kijun BULL | cloud twist BULL (fresh up, 3d ago)
Cloud thickness71% percentile
Chikou spanAbove price from 26 periods ago
Weekly cloudPrice ABOVE the weekly cloud (context only, not scored)

Takeaway The stock is trading above its cloud — a shaded band drawn from several of its own moving averages, currently 193.00 to 201.87. Being above it means the medium-term picture is pointing upwards, and that band is the first place the stock has recent support if it slips back. Its shorter-term averages agree with that.

Trailing returns

21 days +21.4%
63 days +32.2%
126 days +24.0%
252 days -1.1%
Below 252d high7.2%

Trend context

PositionAbove trend
ExtensionNormal
Trend slopeFlat
Direction of travelDiverging from trend

Takeaway The share price is above the level its own longer-run trend suggests is fair, and that fair level is going sideways. The gap between the two has been widening. Neither is stretched far enough to stand out.

Volatility

State Expanding
Current band width28.4% of price
Recent tightest17.3% (9 sessions ago, narrower than 34.0% of its history)
Expansion since1.64×
Band 166.52 — 221.55

Takeaway Lately this share price has been swinging around inside a range roughly 28% wide. That is normal for this stock, so there is nothing unusual to read into it either way.

Historical trends

0255075100Share price 174.85–214.422026-07-032026-08-12
Position Health Business Conviction Share price

History begins when the site started recording, not when the company listed, so a short line means a short record and nothing more.

Who's Tradingthe flow behind the priceTop ↑

Insider activity

ActivityInsider selling
Buy filings0
Sell filings3
Shares sold7,125
Value sold$1.4m
Latest sell2026-08-05
FiledInsiderSharesValue
2026-08-05 Sold MYLOD ROBERT J JRDirector 1,000 $206,700
2026-07-29 Sold MYLOD ROBERT J JRDirector 5,000 $1,000,000

Open-market Form 4 purchases and sales over the last 75 days, read from SEC EDGAR Form 4. Grants, option exercises, gifts and shares withheld for tax are excluded — they are compensation mechanics, not a decision to buy or sell. Reported Form 4 activity. Brown Bear tested insider cluster-buying as a return signal and rejected it as era-unstable; shown as fact, not signal.

Volume confirmation

Volume-price trend Above its signal line
Confirmation Strong

No absorption or distribution event in the recent window.

Takeaway More shares change hands on the days this stock rises than on the days it falls. That is what you would expect to see if the rise is being driven by real buying rather than drifting up on a thin market.

Options Positioning

No binary-event flag

BKNG: no binary-event flag. Near IV 35%, far IV 31% (ratio 1.14), implied move 4.4%.

Implied volatility 35% near (9d) · 31% far (65d) — Term structure inverted — the market is pricing an event in the near window
Term structure 1.14× near/far
Historical volatility 45%
Implied vs historical 0.78×
Implied move ±4.4% by 2026-08-21
Implied move vs ATR 0.43×
Skew Put Skew (1.27×)
Call wall 230.00 (+8.4% away)
Put wall 150.00 (-29.3% away)
Gamma pin 162.40
  • Term structure inverted (near 35% IV vs far 31% IV, ratio 1.14)

Takeaway Insuring against a move in this stock costs more for the next few weeks than for the next few months. Traders usually pay up like that when they know something is coming soon — results, a court ruling, a regulatory decision. Options traders are positioned for a move of around 4.4% in either direction by 2026-08-21.

Chain as at 2026-08-12. This is a risk read on whether a specific event is being priced — not a directional view.

Context & Methodthe record, and how it was builtTop ↑

Relative Rotation

ImprovingLeadingLaggingWeakeningvs sectorvs SPYsector vs SPYRS-Ratio →RS-Momentum →

Leadership Cooling

Rotation health 93.3/100; Strong Rotation Tailwind.

Rotation health 93.3
Rotation strength 65.0
LegQuadrantRS-RatioRS-Mom
Stock vs sector Leading 114.9 104.3
Stock vs SPY Leading 117.6 112.1
Sector vs SPY Leading 112.5 121.1

Direction of travel: South-West / deteriorating rotation

Position only. Brown Bear's RRG redesign programme is closed — five constructions, none beat an appropriate null — so this section describes where the name sits, and is not a signal.

News Headlines

  1. Loading headlines\u2026

Headlines are supplied by third-party feeds and are not written, ranked or interpreted by Brown Bear. They feed no score on this page.

Detailed Scoring

Positive signals

  • Piotroski F-score 5/9 (+10.0)
  • Altman Z-score 11.07 (+10.0)
  • Insider conviction score (+5.0)
  • Gross margin quality: 87.2% (+22.0)
  • ROIC quality: 67.2% (+30.0)
  • FCF margin quality: 35.0% (+20.0)
  • FCF margin improving by -0.1 pts (+-3.0)
  • High earnings quality (accrual ratio -0.137) (+8.0)
  • Accrual ratio improving (-0.09 -> -0.14) (+5.0)
  • Relative Strength 14.5% vs sector: OUTPERFORMING (+10.0)
  • Track 1: MACD histogram state (1.94) (+8.0)
  • Track 1: relative strength trend improving (+5.0)
  • Track 1: 20-day momentum acceleration 0.11 (+6.0)
  • Track 1: bullish DI spread 40.0 (+8.0)
  • Track 1: ADX 46.0 and rising (+10.0)
  • Track 1: EMA20 reclaim distance 7.5% (+2.0)
  • Track 1: EMA20 slope improving 5.1% (+5.0)
  • Track 1: MACD histogram acceleration 0.29 (+4.0)
  • Track 1: positive MACD regime (+3.0)
  • Track 1: MACD line/signal repair quality (+8.0)
  • Track 1: MACD slope improving (+5.0)
  • Track 1: VPT strength 1.32 (+8.0)
  • Track 1: price above EMA50 by 13.9% (+5.0)
  • Track 1: EMA50 slope improving 5.2% (+3.0)
  • Track 1: Bollinger position 0.83 (+1.4)
  • Regime convergence: CONSTRUCTIVE_PULLBACK confidence 79.0/100 (STRONG) (+15.8)

Negative signals

  • Track 1: weak volume confirmation (0.51x average)
  • Weak relative momentum rank (0.33)
  • Track 1: RSI deterioration/extension 82.4, 5-day change +14.6
  • Gross margin improving by -12.8 pts (+-3.0)
  • ROIC improving by -4.0 pts (+-5.0)

Chase risk is not elevated for this name, so extension penalties are omitted from the negative signals above.