KHC

The Kraft Heinz Company ·Nasdaq Global Select·Consumer Staples
24.52 live · 2026-08-12 15:59

Some scores are at the bottom of their range

This score sits at the bottom of the 0–100 range. The underlying calculation was negative, so the displayed value is a floor, not a measurement of zero.

  • Structural Score: displayed 0, underlying value -3.3
  • Tactical Score: displayed 0, underlying value -88.5
0.0%
Brown Bear Score
0.0%
Business Conviction Score
20.0%
Position Health Score
0.0%
Chase Risk
Daily closes

Daily closes · 1Y (252 sessions) · -10.3% · range 21.21–28.06

The Businesswhat the company reports

Business & cash flow

FCF / assets 4.5%
OCF / assets 5.5%
FCF / revenue 17.9%
Gross margin 33.5%
ROIC -6.2%
Forward P/E 11.7

FCF/assets and OCF/assets are the cash-flow measures Brown Bear's own testing found to survive; FCF/revenue is shown alongside for context. Assets are from the latest annual filing (FY2025).

Price vs Earnings growth

Trailing EPS is negative (-2.87), so a growth percentage does not exist — forward EPS of 2.09 implies a swing from loss to profit

Confidence 35.0/100

Takeaway Low data confidence (limited analyst coverage) — treat this section as informational only.

Share count

Diluted shares over time

Diluted shares Return since the previous filing

Direction Shrinking — shares retired
Diluted shares 1,188.0M as at 2026-03-28
Change over 1 year -2.9%
Change over 3 years -2.9%
Public float $22.00bn as at 2025-06-28 (10-K)

History before 2016-04-03 is not shown. The share count jumps at that date by a ratio no ordinary issuance produces — a split whose factor is not in Brown Bear's split store — so earlier figures are on a different basis and cannot be compared with today's.

The Pricewhat the chart is doingTop ↑

Price Levels

StrategyCurrent Price Reasonable
Reference band 24.16 — 24.78
Protective stop 23.11 (Structure, 5.5% risk)
Support 23.50 (3 touches, 4.4% away)
Resistance 24.54 (0.1% away)

Takeaway The shares are nearer the ceiling than the floor: about 0.1% below 24.54, where sellers have turned up before, and 4.4% above 23.50, where buyers have stepped in before. That floor has held 3 times, which is how it was spotted. If someone bought at today's price and sold if it dropped through the level below, they would be about 5.5% out of pocket. That is all this figure means — an illustration of the risk, not a price to sell at.

Levels are computed from price structure. They describe where the engine locates support and extension — they are not targets, and not advice.

Ichimoku Cloud (Adaptive)

Daily cloudPrice BELOW the cloud | periods 5/13/26 (51% of classic 9/26/52)
LinesTenkan/Kijun BEAR (fresh down cross, 1d ago) | cloud twist BEAR
Cloud eventFresh down breakout 5d ago
Cloud thickness88% percentile (thick — substantial structure)
Chikou spanNot clear of price from 26 periods ago
Weekly cloudPrice INSIDE the weekly cloud (context only, not scored)

Takeaway The stock is trading below its cloud — a shaded band drawn from several of its own moving averages, currently 25.37 to 26.09. Being below it means the medium-term picture is pointing downwards, and that band is the first hurdle it would have to climb back through. Its shorter-term averages agree with that. The band is unusually wide at the moment, so it marks a broad zone rather than a single level.

Trailing returns

21 days -2.2%
63 days +5.0%
126 days -1.5%
252 days -10.6%
Below 252d high12.6%

Trend context

PositionAt trend
ExtensionNormal
Trend slopeFlat
Direction of travelConverging back to trend

Takeaway The share price is close to the level its own longer-run trend suggests is fair, and that fair level is going sideways. The gap between the two has been closing. Neither is stretched far enough to stand out.

Volatility

State No recent compression
Current band width12.4% of price
Recent tightest10.7% (3 sessions ago, narrower than 57.0% of its history)
Expansion since1.16×
Band 24.27 — 27.46

Takeaway Lately this share price has been swinging around inside a range roughly 12% wide. That is normal for this stock, so there is nothing unusual to read into it either way.

Historical trends

0255075100Share price 24.65–27.622026-07-032026-08-12
Position Health Business Conviction Share price

History begins when the site started recording, not when the company listed, so a short line means a short record and nothing more.

Repair Pathway

  1. Nearest Trigger EMA50 reclaim +1.6% gap is improving · Broadly stable
  2. Trigger 2 MACD bullish crossover repair trigger repair engine identifies this as the nearest technical repair catalyst · Broadly stable
  3. Trigger 3 Positive 20-day momentum acceleration secondary repair secondary repair catalyst could add confirmation if the primary trigger develops · Broadly stable
  4. Trigger 4 Volume confirmation above 1.5x +0.50x volume confirmation would improve confidence in the pathway · Broadly stable
  5. Trigger 5 RSI recovery above 50 +5.4 pts gap is deteriorating · Deteriorating rapidly

Who's Tradingthe flow behind the priceTop ↑

Insider activity

ActivityNo filings in the window
Buy filings0
Sell filings0

Open-market Form 4 purchases and sales over the last 75 days, read from SEC EDGAR Form 4. Grants, option exercises, gifts and shares withheld for tax are excluded — they are compensation mechanics, not a decision to buy or sell. Reported Form 4 activity. Brown Bear tested insider cluster-buying as a return signal and rejected it as era-unstable; shown as fact, not signal.

Volume confirmation

Volume-price trend Below its signal line
Confirmation Marginal

No absorption or distribution event in the recent window.

Takeaway The heaviest trading has been happening on days when the price falls: when large numbers of shares change hands, the price has tended to go down rather than up. That tells you where the weight of trading has been. It does not tell you what happens next, and it is not a signal to sell.

Options Positioning

No binary-event flag

KHC: no binary-event flag. Near IV 25%, far IV 28% (ratio 0.88), implied move 3.1%.

Implied volatility 25% near (9d) · 28% far (65d)
Term structure 0.88× near/far
Historical volatility 36%
Implied vs historical 0.69×
Implied move ±3.1% by 2026-08-21
Implied move vs ATR 0.33×
Skew Flat (1.13×)

Takeaway Insuring against a move in this stock costs less for the next few weeks than for the next few months, which is the normal state of affairs and suggests no particular date is worrying anyone. Options traders are positioned for a move of around 3.1% in either direction by 2026-08-21.

Chain as at 2026-08-12. This is a risk read on whether a specific event is being priced — not a directional view.

Context & Methodthe record, and how it was builtTop ↑

Relative Rotation

ImprovingLeadingLaggingWeakeningvs sectorvs SPYsector vs SPYRS-Ratio →RS-Momentum →

Stock Rotation Headwind

Rotation health 4.3/100; Severe Rotation Headwind.

Rotation health 4.3
Rotation strength 90.5
LegQuadrantRS-RatioRS-Mom
Stock vs sector Lagging 71.9 87.0
Stock vs SPY Lagging 74.8 87.2
Sector vs SPY Lagging 84.3 87.1

Direction of travel: South-West / deteriorating rotation

Position only. Brown Bear's RRG redesign programme is closed — five constructions, none beat an appropriate null — so this section describes where the name sits, and is not a signal.

News Headlines

  1. Loading headlines\u2026

Headlines are supplied by third-party feeds and are not written, ranked or interpreted by Brown Bear. They feed no score on this page.

Detailed Scoring

Positive signals

  • Insider conviction score (+3.0)
  • Gross margin quality: 33.5% (+1.3)
  • FCF margin quality: 17.9% (+5.4)
  • High earnings quality (accrual ratio -0.126) (+3.0)
  • Accrual ratio improving (-0.02 -> -0.13) (+2.0)
  • Track 2: EMA50 slope improving 1.1% (+2.6)
  • Track 2: Bollinger position 0.08 (+0.7)

Negative signals

  • Underperforming sector over 20 days
  • Track 2: weak MACD histogram (-0.29)
  • Track 2: weak MACD line/signal structure (-12.0)
  • Track 2: MACD slope deteriorating (-5.0)
  • Track 2: weak volume for momentum setup (0.94x average)
  • Relative strength versus sector deteriorating
  • Track 2: negative 20-day momentum acceleration (-0.10)
  • Track 2: bearish DI spread (-6.9)
  • Track 2: weak/falling ADX (28.1, falling)
  • Weak relative momentum rank (0.21)
  • Track 2: price below EMA20 by 3.7%
  • Track 2: EMA20 slope deteriorating -1.5%
  • Track 2: RSI deterioration/overheating 44.6, 5-day change -1.8
  • Track 2: weak VPT confirmation (-0.10)
  • Track 2: price below EMA50 by 1.6%
  • Below-average Altman Z-score (0.50)
  • Gross margin improving by -1.2 pts (+-1.0)
  • ROIC improving by -8.3 pts (+-2.0)
  • Track 2 structural exemption: Z-Score 0.50 below the 1.8 insolvency-risk floor and structural score 0.0/100 below the 25 quality floor; this is an unowned speculative candidate, so the universal SELL gate was skipped and the Track 2 momentum/RRG grid was allowed to evaluate instead. Structural quality here is weak by design for this kind of candidate -- treat any resulting BUY as higher risk than a Track 1 signal.

Chase risk is not elevated for this name, so extension penalties are omitted from the negative signals above.